Her Day at Home

Overview

This project is a visual campaign for the home lifestyle brand IEK, created for International Women’s Day.

Centered on “Her Day at Home,” it features three narrative illustrations extended across digital and physical touchpoints, forming a cohesive campaign system

Concept

Te projecth captures everyday moments at home—reading, hobbies, and breakfast—to express a slow and relaxed lifestyle.

Furniture is simplified into geometric forms to create a clean, structured space, paired with soft colors and crayon-like textures to convey a warm and approachable mood.

Illustration

Visual Extension

Created using Adobe Illustrator.